CAMBRIDGE, MA – April 27, 2020 – As part of an ongoing effort to keep marina operators informed and prepared as the boating industry gradually reopens, the team at Dockwa is hosting a series of live educational webinars: Preparing for Recovery. This Thursday, April 30, Dockwa CEO Mike Melillo will host How to Successfully Reopen and Keep Boating Safe this Summer in partnership with the Association of Marine Industries. (Register here).
Uniquely positioned within both the boating and marina communities, the team at Dockwa observes concerns of marina operators as well as the boaters they service – as well as data-based behavioral changes on both sides of the industry – in the wake of the coronavirus pandemic. Throughout Preparing for Recovery, Dockwa team members discuss these observations and offer insight as to how marina operators can use those observations to their advantage as they prepare to reopen their businesses and adjust operations to incorporate post-coronavirus best practices.
The first in the series, How to Attract Boaters Today, So You Can Delight Them Tomorrow, was held on Thursday, April 23. In it, Dockwa co-founder and CRO Matt Fradette, and Marina Success Manager, Reid Burns, discussed how east coast operators can capitalize on changes in boater movement to keep their marinas full this summer, despite cancellations from repeat customers or changes in booking patterns. Marina operators can watch the saved recording of the webinar here.
“It’s important to consider not just what a marina owner should be doing now to effectively get back to business, but what you should be doing to ensure that your business stays open,” said Melillo. “Which means, among other things, ensuring that boating is an activity that can be enjoyed while practicing safe social distancing.”
Founded in May 2015, Dockwa is an award-winning, marina operations and boater relationship platform, committed to growing boating by making it easier for boaters to get out on the water, connecting more boaters to more marinas, and helping marina staff manage the guest experience. Boaters search, reserve and pay for dockage online or in-app. Marinas use Dockwa to save time in their day, provide A+ customer service, and fill their dockage. With offices in Newport, RI and Cambridge, MA, Dockwa has thousands of marina users and hundreds of thousands of boater users across the US.
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